![]() The pricing strategy is the backbone of the company. It eventually helps them to fight with the competitors. The company follows a low-cost strategy to lead the position in the market. ![]() ![]() Therefore products offered by Parle can be consumed by the lower or upper-middle-class as they are convenient and can be consumed at any time. Through this, it offers niches in each category all at affordable prices.Ībove are the various products in different categories offered by Parle. It has categorized its offerings into Biscuits, Confectionery, Snacks and Premium Platina range. Parle has a wide variety of products to offer. We will take a deep dive into the marketing aspects of the company and analyze the business model of Parle by looking at its marketing mix. Marketing mix is a marketing model that helps us understand a company on pillars of 4Ps: Product, Price, Place and Promotion. While knowing the brand it’s of importance to know about the company’s marketing mix. It manufactures products in various segments which makes them unique and successful. It is called a well-known brand following the success of its products like Parle-G biscuits and products under cold beverages. ![]() They are also known as one of the oldest brands in India. They have a 150+ product range, 36 popular brands, and 21+ export destinations. The company was founded by the Chauhan family, headquartered in Mumbai, Maharashtra. Parle is known as one of the largest selling biscuit brands in the world. ![]()
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